A type of advertising that has consistently grown in popularity over the years, large format printing refers to prints of a larger size. As you might have guessed from the name, this type of printing supports maximum print roll width. This type of printing is typically used for everything from banners to posters, wallpapers, murals and other larger sized advertisements.

 

Large format printing is a good choice if you have materials with a lot of graphic elements, or a poster, banner or large scale advert that is an unusual size or shape. As there is a huge area to work with, this type of printing is an excellent way to advertise events, promotions, products or any other news that you want to be visible. The wide images and larger than life sized text ensures that brand messaging is highly effective, creating maximum impact and reach for display advertisements.

 

Everything You Need to Know About Large Format Printing

 

Like regular sized prints, large format printing is printed digitally on a roll of material. This can range from gloss paper to canvas, PVC, vinyl and various other materials. The main different between this type of printing and regular sized printing is that the printer itself is designed to a larger scale.

 

Some of the most common applications and options for large scale printing include the following:

 

• Posters. While smaller sized posters can be effective, too, what makes larger sized posters work is their high level of visibility. Whether you require a poster for a private function, or a corporate event such as a trade show, launch, promotion or sale, a large poster is almost always the simplest and most effective way to reach your customers.

• Banners. Banners are one of the top display advertising options, with numerous benefits that range from versatility to re-usability, visibility and cost-efficiency to name just a few. Printed on vinyl, banners are excellent for exhibit displays, trade shows, launch events, on-site promotions and many other applications. They are also long-lasting and highly durable.

• Wall Graphics. These are a fun way to promote your product or business, while also adding interest to your walls. Wall graphics are printed on sticker paper, with a wide range of sizes and shapes available. They can be easily removed, and last a long time. These can be very useful for shop windows, but also work outside of the corporate world as well for kids’ rooms and private events.

As a specialist in printing, Minuteman Press Pinetown offers high quality large format printing in Durban. Contact us today to learn more about this service, or to request a quote.