Just how effective is printed marketing material? What place do flyers and brochures have in our digital era? How can you use printed flyers and brochures to grow your business?

 

If you thought that digital trumps print, you may be surprised to know that print has every bit as much value as it did before the rise of online brochures and flyers. The most effective way to reap the benefits of both print and digital is to aim for an integrated campaign that incorporates both. Keep reading to find out why printed material will always add value to your business.

 

Why Invest in Printed Marketing Material?

 

Some of the ways that printed marketing material adds value include the following:

 

·         Stand out

 

Printed brochures and flyers have the ability to stand out from the crowd – especially in today’s heavily digital focused era. With the huge volume of emails and online ads that consumers see each day, printed items tend to be more memorable. The secret to ensuring that you stand out without resorting to unwanted spam is to choose your audience carefully and present your material wisely. A branded presentation folder that includes your brochure, a flyer advertising a current special offer, a business card and a letterhead with a personal note can be a great way to impress potential clients after a meeting.

 

·         Increase exposure

 

Another benefit that print has over digital is that it increases exposure. When you send an email, it will only be seen by those you sent it to. A printed document however will be seen by everyone who comes into contact with the material. It may be picked up from your customer’s desk, or handed out to a marketing team by your client. This ensures a far higher exposure compared to an email that will be seen once and forgotten.

 

·         Enhance your message

 

Although printed brochures and flyers can be effective as a stand-alone campaign, they are even more effective when used as part of your integrated marketing strategy. This gives you the best of both worlds, allowing you to reach people online and through print. It also helps to create a cohesive brand experience, while reinforcing your message across multiple channels.

 

·         Ensure credibility

 

There is also often a greater sense of credibility when it comes to printed flyers and brochures. There is still a high degree of distrust in online technology – especially when you cannot see who sent the digital flyer or brochure. A printed document on the other hand offers no risk of viruses or spam caused by pop-up ads or dodgy link. This in turn ensures a far higher level of credibility and trust for your business.

 

·         Increase engagement

 

You will also be able to boost engagement. If you place printed flyers or brochures into niche magazines, you can reach the right people at the right time – something that can be much harder online. As people often find it easier to read printed paper than a digital screen, you can also ensure a higher level of engagement with the help of your printed items.

 

Interested in learning more about brochures and flyers can help you stand out? Contact Minuteman Press Pinetown to find out more about how to get started with printed marketing material in Durban.