Printed sales material plays an important part of your overall sales and marketing efforts. As a sales tool, there is no doubt that brochures, flyers, posters and presentation folders will always have their place. When you meet potential customers, how well your brand is remembered can often come down to how your brand is presented. A beautifully designed brochure that is presented to customers in a branded folder that also includes your card and any other relevant information will always make a world-class impression.

 

Despite the obvious benefits of printed sales material, many businesses assume that they can focus all their efforts to digital strategies and still reap the same rewards. Sadly, if you meet customers face to face, there is no substitute for tangible marketing material that showcases your brand.

 

The Importance of Printed Sales Material

 

Why is printed sales material such an important tool? For starters, it offers the following advantages:

 

·         Easier marketing. When you have marketing collateral on hand, it will be a lot easier to provide potential customers or clients with an overview of what you offer. Whether you have a stock of printed brochures, or full promotional packs that include brochures, business cards, fact sheets and other useful information, printed material will almost always offer a more impressive introduction compared to a link to your website.

 

·         Enhanced competition. In order to stay ahead of your competition, you need to be able to provide potential customers with a world-class experience. If you do not offer anything besides a business card, and your competitors are presenting customers with presentation folders that are full of useful information that helps to close a sale, you are basically losing out.

 

·         Easier sales. On that note, brochures and other material also simplify the sales process. If you have a printed price guide that outlines all of your major products, customers will not have to ask you for this information. Instead, they can take home your brochure and (hopefully) return to seal the deal. On the other hand, imagine what would happen if you had nothing to show potential customers. Your sales team would quickly get frustrated at having to repeat information every few seconds.

 

·         Visual connection. Many people use visual connections when making a decision. As brochures and other printed material such as flyers, posters and promotional products are placed in your customers’ hands, they have no choice but to view the products. Leafing through a pamphlet can make it easier for customers to connect to your brand. For this reason, printed material will never be a waste.

 

·         Holistic marketing. Finally, printed promotional material can also help to create a holistic, integrated marketing experience. The most effective way to reach customers on every level is to use printed material alongside digital material. A website, social media page, brochure and flyer can be a powerful combination when used as part of a broader campaign. This is quite easily the simplest way to ensure a well-rounded brand experience.

 

To learn more about printing in Durban, get in touch with Minuteman Press Pinetown today.