You’ve booked your stand, planned your pitch, and now it’s time to think about the marketing material you will need to truly stand out at your upcoming exhibition. There is no doubt that exhibiting offers a unique marketing opportunity. Being able to connect with potential customers in person is a great way to promote your brand, bring in new leads and spread awareness about your products and services.

 

With that in mind, it is often the small details that make the biggest impression. If you do not have expertly designed and printed brochures, business cards, banners, catalogues and other promotional items on hand, you may find that you lose out in the chance to make that all important impression on attendees.

 

What Marketing Material Do You Need for Exhibitions?

 

What marketing material is the most important to have on hand for your exhibition? For starters, you could consider the following items:

 

·         Banners. These help to create a visual, easy to read introduction to your business and what you offer. Keep in mind that banners need to be able to be read from a distance. At a busy trade show, you will not have time for guests to slow down and get close enough to read your banners. Ideally, you want to be seen from a distance, so that you can entice guests to stop past your stand.

 

·         Brochures. Brochures are always important. They provide an overview of your products and services, as well as your business. At a busy exhibition, you seldom get the chance to talk at any length about your offering Visitors will be able to take home your brochure to find out more about what you offer. Brochures need to look good, and present information in an easy to consume format. Professional brochure design and printing is vital to send audiences the right message.

 

·         Business Cards. You will also need to ensure that you have a good stock of business cards to present at the show. You can add these to presentation packs that contain brochures, price lists and other information, or hand them out as needed. Business cards are often one of the first glimpses of your brand that people will get… make sure that your cards represent your brand in the best possible light.

 

·         Catalogues. You will also want to have printed catalogues on hand. A well designed catalogue that is printed according to best practices will give you a powerful sales tool. This will prevent lost leads when people ask for pricing and product lists. You can also reach visitors while they are primed for buying, which further adds to the value of catalogues.

 

·         Promotions Items. Finally, you will also need to consider other details that help to provide a cohesive branding experience for your exhibition. Promotional items are a fun way to keep your business fresh of mind for visitors. Whether you design and print quirky mugs, caps, pens or other items to give out, these are a great way to promote your business.

 

Looking for expertly designed marketing material in Durban and surrounds? Contact Minuteman Press Pinetown for more information on the marketing material solutions we have to offer.